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ERP / CRM


Managing information and customers is crucial when it comes to successfully managing your business. Having the correct ERP and CRM solutions that is customized to your business needs is imperative.


ERP

Enterprise resource planning (ERP) integrates internal and external management information across an entire organization, embracing finance/accounting, manufacturing, sales and service, CRM, etc. ERP systems automate this activity with an integrated software application. Its purpose is to facilitate the flow of information between all business functions inside the boundaries of the organization and manage the connections to outside stakeholders.

ERP systems typically include the following characteristics:

  • An integrated system that operates in real time (or next to real time), without relying on periodic updates. 
  • A common database, which supports all applications.
  • A consistent look and feel throughout each module.
  • Installation of the system without elaborate application/data integration by the Information Technology (IT) department.

The fundamental advantage of ERP is that integrating the myriad processes by which businesses operate saves time and expense. Decisions can be made more quickly and with fewer errors. Data becomes visible across the organization. Tasks that benefit from this integration include:

  • Sales forecasting, which allows inventory optimization
  • Order tracking, from acceptance through fulfillment
  • Revenue tracking, from invoice through cash receipt
  • Matching purchase orders (what was ordered), inventory receipts (what arrived), and costing (what the vendor invoiced)

ERP systems centralize business data, bringing the following benefits:

  • They eliminate the need to synchronize changes between multiple systems—consolidation of finance, marketing and sales, human resource, and manufacturing applications
  • They enable standard product naming/coding.
  • They provide a comprehensive enterprise view (no "islands of information"). They make real–time information available to management anywhere, anytime to make proper decisions.
  • They protect sensitive data by consolidating multiple security systems into a single structure.

CRM

Customer relationship management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments.

Some advantages to using a CRM system include: 

  • Quality and efficiency
  • Decrease in overall costs
  • Decision support
  • Enterprise agility
  • Customer Attention
There are many different variations of CRM out there including:
  • Sales Force Automation
  • Marketing
  • Customer Service and Support
  • Analytics
  • Integrated/Colaborative
  • Small Business
  • Social Media
  • Non-Profit and Member-Based

 
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