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Products and Services
Inventory Management, Auditing and Reporting Services

Purple Genie is pleased to announced that Helen Manalili has joined our team to head Purple Genie’s Inventory Management, Auditing and Reporting Services.  Helen brings over twenty years of experience and industry contacts to help strengthen this woman-owned business.  Helen was formerly the owner of S&H Inventory Services of Toms River, New Jersey.  We are excited and welcome her to this innovative team!

Managed Services

Managing your business's IT can be a very daunting task, especially if you own a large company with many servers and workstations.  Every company needs support to manage their devices and protect their company from viruses, hackers and data loss.

One of our main business partners is CMIT Solutions. CMIT offers a broad menu of information technology services that all point toward one goal: helping your business run smoothly and be prepared for anything. Whether you’re looking for a preventative maintenance solution to keep IT costs predictable and avoid expensive computer problems, or a disaster recovery plan to get you back online quickly after an emergency, our technology experts will meet with you to understand your business, and your IT needs, so that we can find the solution that’s right for you.

CMIT offers solutions for:
  • Proactive IT Services
  • Backup and Disaster Recovery
  • Anti-Spam Solutions
  • Issue Tracking Software
  • Outsourced IT Support
  • Web and Email Hosting
  • Hardware and Software licensing
  • And much more...

Purple Genie Inc is proud to be a partner of VMWare, the global leader in virtualization and cloud infrastructure. VMWare delivers customer-proven solutions that accelerate IT by reducing complexity and enabling more flexible, agile service delivery. VMware enables enterprises to adopt a cloud model that addresses their unique business challenges.

What is Virtualization?

Today’s x86 computer hardware was designed to run a single operating system and a single application, leaving most machines vastly underutilized. Virtualization lets you run multiple virtual machines on a single physical machine, with each virtual machine sharing the resources of that one physical computer across multiple environments. Different virtual machines can run different operating systems and multiple applications on the same physical computer. While others are leaping aboard the virtualization bandwagon now, VMware is the market leader in virtualization. Our technology is production-proven, used by more than 170,000 customers, including 100% of the Fortune 100.

How Does Virtualization Work?

The VMware virtualization platform is built on a business-ready architecture. Use software such as VMware vSphere to transform or “virtualize” the hardware resources of an x86-based computer—including the CPU, RAM, hard disk and network controller—to create a fully functional virtual machine that can run its own operating system and applications just like a “real” computer. Each virtual machine contains a complete system, eliminating potential conflicts. VMware virtualization works by inserting a thin layer of software directly on the computer hardware or on a host operating system. This contains a virtual machine monitor or “hypervisor” that allocates hardware resources dynamically and transparently. Multiple operating systems run concurrently on a single physical computer and share hardware resources with each other. By encapsulating an entire machine, including CPU, memory, operating system, and network devices, a virtual machine is completely compatible with all standard x86 operating systems, applications, and device drivers. You can safely run several operating systems and applications at the same time on a single computer, with each having access to the resources it needs when it needs them.


Build your Datacenter on a Flexible Architecture

Virtualizing a single physical computer is just the beginning. You can build an entire virtual infrastructure, scaling across hundreds of interconnected physical computers and storage devices with VMware vSphere, a proven virtualization platform used as the foundation for building private and public clouds. You don’t need to assign servers, storage, or network bandwidth permanently to each application. Instead, your hardware resources are dynamically allocated when and where they’re needed within your private cloud. Your highest priority applications always have the necessary resources without wasting money on excess hardware only used at peak times. Connect this private cloud to a public cloud to create a hybrid cloud, giving your business the flexibility, availability and scalability it needs to thrive.

Manage your Resources with the Lowest TCO

It’s not just virtualization that’s important. You need the management tools to run those machines and the ability to run the wide selection of applications and infrastructure services your business depends on. VMware lets you increase service availability while eliminating error-prone manual tasks. IT operations are more efficient and effective with VMware virtualization. Your staff will handle double or triple the number of servers, giving users access to the services they need while retaining centralized control. Deliver built-in availability, security, and performance across the board, from the desktop to the datacenter.

Cloud Computing

Cloud computing is quickly becoming a popular for all kinds of business big and small.

In an article by Cindy Waxer of WebHostingUnleashed Cindy explains why cloud computing is quickly becoming a commercially viable alternative for companies in search of a cost-effective storage and server solution.

It has been predicted by Gartner Inc.that by 2012, 80 percent of Fortune 1000 enterprises will pay for some cloud-computing service, while 30 percent of them will pay for cloud-computing infrastructure. Here are some of the many benefits associated with cloud-based solutions:
  • Scalability: IT departments that anticipate an enormous uptick in user load need not scramble to secure additional hardware and software with cloud computing. Instead, an organization can add and subtract capacity as its network load dictates. Better yet, because cloud-computing follows a utility model in which service costs are based on consumption, companies pay for only what they use.
  • Easy Implementation: Without the need to purchase hardware, software licences or implementation services, a company can get its cloud-computing arrangement off the ground in record time — and for a fraction of the cost of an on-premise solution.
  • Skilled Practitioners: When a particular technology becomes popular, it’s not uncommon for a whole slew of vendors to jump on the bandwagon. In the case of cloud computing, however, vendors have typically been reputable enough to offer customers reliable service and large enough to deliver huge datacenters with endless amounts of storage and computing capacity. These vendors include industry stalwarts such as Microsoft, Google, IBM, Yahoo! Inc. and Inc..
  • Frees Up Internal Resources: By placing storage and server needs in the hands of an outsourcer, a company essentially shifts the burden placed on its in-house IT team to a third-party provider. The result: In-house IT departments can focus on business-critical tasks without having to incur additional costs in manpower and training.
  • Quality of Service: Network outages can send an IT department scrambling for answers. But in the case of cloud computing, it’s up to a company’s selected vendor to offer 24/7 customer support and an immediate response to emergency situations. That’s not to suggest that outages don’t occur. In February 2008,'s S3 cloud-computing service experienced a brief outage that affected a number of companies. Fortunately, service was restored within three hours.


Managing information and customers is crucial when it comes to successfully managing your business. Having the correct ERP and CRM solutions that is customized to your business needs is imperative.


Enterprise resource planning (ERP) integrates internal and external management information across an entire organization, embracing finance/accounting, manufacturing, sales and service, CRM, etc. ERP systems automate this activity with an integrated software application. Its purpose is to facilitate the flow of information between all business functions inside the boundaries of the organization and manage the connections to outside stakeholders.

ERP systems typically include the following characteristics:

  • An integrated system that operates in real time (or next to real time), without relying on periodic updates. 
  • A common database, which supports all applications.
  • A consistent look and feel throughout each module.
  • Installation of the system without elaborate application/data integration by the Information Technology (IT) department.

The fundamental advantage of ERP is that integrating the myriad processes by which businesses operate saves time and expense. Decisions can be made more quickly and with fewer errors. Data becomes visible across the organization. Tasks that benefit from this integration include:

  • Sales forecasting, which allows inventory optimization
  • Order tracking, from acceptance through fulfillment
  • Revenue tracking, from invoice through cash receipt
  • Matching purchase orders (what was ordered), inventory receipts (what arrived), and costing (what the vendor invoiced)

ERP systems centralize business data, bringing the following benefits:

  • They eliminate the need to synchronize changes between multiple systems—consolidation of finance, marketing and sales, human resource, and manufacturing applications
  • They enable standard product naming/coding.
  • They provide a comprehensive enterprise view (no "islands of information"). They make real–time information available to management anywhere, anytime to make proper decisions.
  • They protect sensitive data by consolidating multiple security systems into a single structure.


Customer relationship management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments.

Some advantages to using a CRM system include: 

  • Quality and efficiency
  • Decrease in overall costs
  • Decision support
  • Enterprise agility
  • Customer Attention
There are many different variations of CRM out there including:
  • Sales Force Automation
  • Marketing
  • Customer Service and Support
  • Analytics
  • Integrated/Colaborative
  • Small Business
  • Social Media
  • Non-Profit and Member-Based

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